Showing posts with label PageRank. Show all posts
Showing posts with label PageRank. Show all posts

Thursday, February 7, 2008

Page Ranking System Explained! - How to Get High Ranking Web Pages

The search engines are amazingly complex. To appear in the top search results, your site must qualify as having higher Page Rank than your competitors. Find out what this ranking system is and how to apply it!

  • Why Search Engines Rank Web Pages
    Search engines strive to produce quality search results for their users. They want to be able to give you exactly what you are looking for at the best quality. One way that the search engines can tell if you have important information for its users is if your page has other pages linking to it. Various other factors come into play to ensure quality search results.

  • Number of Links
    Although not the most important factor in determining a web page's importance for a specific keyword, it is a popular way of getting up in the rankings. Every newly created page may give away a "page rank point" of about 0.10 or 0.15 in importance. This could be from external or internal links.

  • Percentage of Links
    More importantly than number of links to a web page, is the number of other links on the page that link to a web page. To determine the amount of distributed "page rank points" to a web page from a link, multiply the total amount of "page rank points" distributed by the percentage of links.

  • The Dampening Factor
    The dampening factor is the number that is multiplied by the distrubuted "page rank points" to a specific web page. This is then added to the given "page rank point" of an estimated 0.10 or 0.15. This dampening factor is usually around 0.80 to 0.85 .

  • Logarithmic Page Ranking Points
    A web page with page ranking of 1 will have 1 page rank point to divide up and distribute. However, a web page with a page ranking of 2 will have 10 times that! And a web page with a ranking of 3 will divide and distribute 100 "page rank points"! This is why it is better to get a link from popular and respected web pages. This is the most important factor in getting higher ranking pages that I have found.

  • The Equation
    Now, it's time to put it all together. Below I will provide a sample equation to which you can plug in numbers to predict your web page's future page ranking. Though the true equations that search engines use are trade secrets and the PAgeRanks are rounded to integers, this equation should give you a fairly good idea of your web page's future page ranking.

    PageRank(YourWebPage) = (0.15) + (0.85)*{[(#ofYourLinks)*10^(TheirPageRank - 1)]/(Total#OfLinks) + (MorePageRankingPoints)}

  • Filters
    There are several important filters that each link goes through before distributing "page ranking points". These filters that can hurt include, but are not limited to...
    • Duplicate Content
    • Irrelevant Content
    • Fast Link Building (100+ a month)
    • Links From Inappropriate or Banned Web Pages
    • Inbound Links Having a "nofollow" Attribute

  • Boosters
    There are several things that can boost your rankings in the search engines, too. Some of these are debated, but won't hurt to encourage. Several boosters include...
    • KeyWord in the Title Tag and Meta Tags
    • KeyWord Towards Top of the Body of the Web Page and in Header Tags
    • High Traffic
    • Linking Keywords
    • Links From Government, Educational, and Well Known Web Sites


For more information on internet marketing and tools to enhance your internet income, visit the Online Business Community and Resource Center, VestRite Internet Practices.

Friday, January 11, 2008

Stop Wasting Time! - How to Get Quality Links That Are 1000% More Effective

Summary:

The most important part of link building isn't the volume of links. It's the quality. Find out how search engines work, things that affect "link juice", and how to check if a link is worth your time.




How Search Engines Work

Search engines give each page a rank in their system. They need to know which pages are more suitable for certain keywords. Let's say that you have a "home based business opportunity" website. Great. So do a lot of people. And which ones are on top? You will notice sites in top page rankings are...

  • Older Sites
  • High Traffic Sites
  • Well Known Sites
  • Sites That Have Other Web Sites Linking to Them
To get in the top pages of the search engines for your keyword, you will have to do one of four things: wait a long time, spread the word, get an honorable mention, or have other sites link to yours. But hold on! Some links are no good while others help you out a lot! Each link has a certain amount of "Link Juice" that is outsourced on every page with links.

How "Link Juice" Works

"Link Juice" is the amount of respect given to your site by a search engine because another site linked to yours. "Link Juice" is positively affected by various things. The important things to note are as follows:

  • Relevancy of Content of the Page Linking to Your Site
  • Relevancy of Content of the Link to Your Site
  • Less Links Overall on the Page Linking to Your Site
  • PageRank of the Page Linking to Your Site
How to Use Google's PageRank

Google's PageRank is a system based on a set of algorythms designed to bring you the most relevant and respected pages to the top of Google's search engine rankings. Since Google is the most popular search engine, it is wise to gain their favor. One way you can check if a page has a high PageRank is to download the "Google Toolbar" and install the PageRank feature. If a page has a high PageRank, then a link on their site is worth more!

Being Creative to Get Results

Now that you have been bombarded with all this information on how to check pages to see if they are worthy of your link, how do you go about attaining those links? The traditional methods are submitting your Web Site to web directories. However, I suggest that you get creative and try something "out of the box". Try offering the webmaster of a competing website something of value to his or her Web Site. Try to find ways of getting links from well known Web Sites. Try writing the webmasters emails. But most of all, try everything!




Resource Box:

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Saturday, January 5, 2008

You Don't Have to Get Rid of Outbound Links

The less link juice you give away, the more you can keep. If you want high PageRank in Google or the like, you'll have to have a lot of one way links to your site. But what if you want to link out? Using a little HTML knowledge, all you have to know is to put this in the "a" tag of your outbound links.

rel="nofollow"

Then the search engines won't count it as an outbound link and you can keep your PR in tact. Sweet!