Page Ranking System Explained! - How to Get High Ranking Web Pages

The search engines are amazingly complex. To appear in the top search results, your site must qualify as having higher Page Rank than your competitors. Find out what this ranking system is and how to apply it!

• Why Search Engines Rank Web Pages
  Search engines strive to produce quality search results for their users. They want to be able to give you exactly what you are looking for at the best quality. One way that the search engines can tell if you have important information for its users is if your page has other pages linking to it. Various other factors come into play to ensure quality search results.
  
  
• Number of Links
  Although not the most important factor in determining a web page's importance for a specific keyword, it is a popular way of getting up in the rankings. Every newly created page may give away a "page rank point" of about 0.10 or 0.15 in importance. This could be from external or internal links.
  
  
• Percentage of Links
  More importantly than number of links to a web page, is the number of other links on the page that link to a web page. To determine the amount of distributed "page rank points" to a web page from a link, multiply the total amount of "page rank points" distributed by the percentage of links.
  
  
• The Dampening Factor
  The dampening factor is the number that is multiplied by the distrubuted "page rank points" to a specific web page. This is then added to the given "page rank point" of an estimated 0.10 or 0.15. This dampening factor is usually around 0.80 to 0.85 .
  
  
• Logarithmic Page Ranking Points
  A web page with page ranking of 1 will have 1 page rank point to divide up and distribute. However, a web page with a page ranking of 2 will have 10 times that! And a web page with a ranking of 3 will divide and distribute 100 "page rank points"! This is why it is better to get a link from popular and respected web pages. This is the most important factor in getting higher ranking pages that I have found.
  
  
• The Equation
  Now, it's time to put it all together. Below I will provide a sample equation to which you can plug in numbers to predict your web page's future page ranking. Though the true equations that search engines use are trade secrets and the PAgeRanks are rounded to integers, this equation should give you a fairly good idea of your web page's future page ranking.
  
  PageRank(YourWebPage) = (0.15) + (0.85)*{[(#ofYourLinks)*10^(TheirPageRank - 1)]/(Total#OfLinks) + (MorePageRankingPoints)}
  
  
• Filters
  There are several important filters that each link goes through before distributing "page ranking points". These filters that can hurt include, but are not limited to...
  
• Duplicate Content
• Irrelevant Content
• Fast Link Building (100+ a month)
• Links From Inappropriate or Banned Web Pages
• Inbound Links Having a "nofollow" Attribute
  
  
• Boosters
  There are several things that can boost your rankings in the search engines, too. Some of these are debated, but won't hurt to encourage. Several boosters include...
  
• KeyWord in the Title Tag and Meta Tags
• KeyWord Towards Top of the Body of the Web Page and in Header Tags
  
• High Traffic
• Linking Keywords
• Links From Government, Educational, and Well Known Web Sites

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10 Ways to Use Links to Make Money Online

Search engines get smarter every day. Google and the like have people working to make the search engines more efficient at delivering desired results. This poses a threat to some methods of online marketing, but also gives rise to new opportunities to market. By using a little HTML knowledge and taking a bit of time, you can ensure proper rankings in the search engines.

One way to boost your rank in search engines is the use of links to make money online by driving traffic to your business website. You should ensure that your links have the proper "link power" to get effective results in search engine ranking.


#1 - EXTERNAL LINKS

Put your link on other people's blog comments, forum posts, article directories, and affiliate pages. The search engines respect links from other sites more than internal links. Linking one page of your site to the other doesn't help all that much in search engine ranking.

#2 - LINK KEYWORDS

Backlinks are links that piggyback traffic from other sites by use of a link on a listed page. You can do this using the above methods. When you backlink, it is wise to make the very links the keywords for your website. The search engines note which words are linked and ranks your site higher for that keyword.

#3 - TITLE="KEYWORD"

This is the html of a link:
<a href="URL" title="keyword1,keyword2">keyword</a>
One thing that is easy to forget is that you can put your keyword into the HTML of the link so that the search engines pick up those keywords for your link.

#4 - ALT="KEYWORD"

If you are linking a banner, the HTML will look like this:
<a href="URL"><img src="IMAGE_URL" alt="keyword1,keyword2" border="0"></a>
You can pop the keyword in the alt tag in the image instead of the title tag in the link HTML. It arguably gives the same effect.

#5 - QUANTITY

If you can post a link in your signature of your forums or in the resource or bio box of an article, then by all means, do it. The link will show up on very page with your name on it giving you lots of "link votes" in the search engines.

#6 - RELEVANT CONTEXT

Make sure that the text around your link is relevant. This may not be just for target marketing purposes. It has been argued that search engines will pick up on the relevancy of your link, too.

#7 - RECIPROCITY

Links have more "link power" if the link is not returned. This means that you have to get other sites to put up links to yours while not putting their links to you. It's kind of like being a celebrity...everyone talks about you, but you hardly ever mention your fan's names.

#8 - POST LINKS ON RESPECTED SITES

If you are trying to get up on the Google rankings, backlink off the sites the Google likes. This will let you steal some of their "link power".

#9 - ROBOT.TXT

Search engine crawlers will crawl sites that allow them access to it. And one way they can tell if your site is accessible is to provide a simple text document called "robot.txt" in the directory folder where your main page is located. Here is a simple example of the content of a robot.txt:

User-agent: *
Disallow:

That will allow all webcrawlers to search all of your pages for content.

#10 - LESS LINKS ON YOUR PAGES

The less "link power" you give out, the more you can keep.

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