Who would be most likely to convince you to buy something?
- Your dog?
- An ad?
- George Bush?
- A stranger?
No!
It would be a friend...a parent...a spouse. You would want it to be someone who appreciates you and knows you... who you can trust because they know and want what's best for you. Someone you can rely on to make a really good, thoughtful suggestion for you.
Now...
You're a salesman. You don't know every person who walks in... But you go up and talk a potential buyer. Within minutes you find out who this person is, where the needs are, what this person is looking for, and how your product will fulfill the voids in his or her life even better. You encourage. You compliment that person's achievements. You make small talk if the person is a talker and speed things up if you customer is a busy person because you care about your customers. You make them feel...
Important and Comfortable!
Personable efforts make a good customers. You have one happy costumer, and that person tells the next one. Attitude reflects in performance, and if you choose to put on an attitude that is caring and encouraging, you will notice that your customers become truly amazing!
Rather than making flashy ads and presentations...pay attention and gauge your customers' reactions. Be considerate. Be honest. Then you can make your ads, but only if you target them towards the customer like you would want your best friend to consult you.
Whether in person, or in an email, I always try to make someone's life better. I thank them for their time. Listen to their problems. Get a feel for who they are and what they should be looking for. Suggest things to help them out. Guess what?
That's how things get sold.
Sincerely,
Devin T.
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Devin T. is the Marketing Dude for VestRite Internet Practices - an Online Business Community and Resource Center. Internet success could just be a click away.
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