Thursday, February 7, 2008

Page Ranking System Explained! - How to Get High Ranking Web Pages

The search engines are amazingly complex. To appear in the top search results, your site must qualify as having higher Page Rank than your competitors. Find out what this ranking system is and how to apply it!

  • Why Search Engines Rank Web Pages
    Search engines strive to produce quality search results for their users. They want to be able to give you exactly what you are looking for at the best quality. One way that the search engines can tell if you have important information for its users is if your page has other pages linking to it. Various other factors come into play to ensure quality search results.

  • Number of Links
    Although not the most important factor in determining a web page's importance for a specific keyword, it is a popular way of getting up in the rankings. Every newly created page may give away a "page rank point" of about 0.10 or 0.15 in importance. This could be from external or internal links.

  • Percentage of Links
    More importantly than number of links to a web page, is the number of other links on the page that link to a web page. To determine the amount of distributed "page rank points" to a web page from a link, multiply the total amount of "page rank points" distributed by the percentage of links.

  • The Dampening Factor
    The dampening factor is the number that is multiplied by the distrubuted "page rank points" to a specific web page. This is then added to the given "page rank point" of an estimated 0.10 or 0.15. This dampening factor is usually around 0.80 to 0.85 .

  • Logarithmic Page Ranking Points
    A web page with page ranking of 1 will have 1 page rank point to divide up and distribute. However, a web page with a page ranking of 2 will have 10 times that! And a web page with a ranking of 3 will divide and distribute 100 "page rank points"! This is why it is better to get a link from popular and respected web pages. This is the most important factor in getting higher ranking pages that I have found.

  • The Equation
    Now, it's time to put it all together. Below I will provide a sample equation to which you can plug in numbers to predict your web page's future page ranking. Though the true equations that search engines use are trade secrets and the PAgeRanks are rounded to integers, this equation should give you a fairly good idea of your web page's future page ranking.

    PageRank(YourWebPage) = (0.15) + (0.85)*{[(#ofYourLinks)*10^(TheirPageRank - 1)]/(Total#OfLinks) + (MorePageRankingPoints)}

  • Filters
    There are several important filters that each link goes through before distributing "page ranking points". These filters that can hurt include, but are not limited to...
    • Duplicate Content
    • Irrelevant Content
    • Fast Link Building (100+ a month)
    • Links From Inappropriate or Banned Web Pages
    • Inbound Links Having a "nofollow" Attribute

  • Boosters
    There are several things that can boost your rankings in the search engines, too. Some of these are debated, but won't hurt to encourage. Several boosters include...
    • KeyWord in the Title Tag and Meta Tags
    • KeyWord Towards Top of the Body of the Web Page and in Header Tags
    • High Traffic
    • Linking Keywords
    • Links From Government, Educational, and Well Known Web Sites


For more information on internet marketing and tools to enhance your internet income, visit the Online Business Community and Resource Center, VestRite Internet Practices.

Sunday, February 3, 2008

Creating Superior Customers - Adding That Personal Touch

Who would be most likely to convince you to buy something?

  • Your dog?
  • An ad?
  • George Bush?
  • A stranger?

No!

It would be a friend...a parent...a spouse. You would want it to be someone who appreciates you and knows you... who you can trust because they know and want what's best for you. Someone you can rely on to make a really good, thoughtful suggestion for you.

Now...

You're a salesman. You don't know every person who walks in... But you go up and talk a potential buyer. Within minutes you find out who this person is, where the needs are, what this person is looking for, and how your product will fulfill the voids in his or her life even better. You encourage. You compliment that person's achievements. You make small talk if the person is a talker and speed things up if you customer is a busy person because you care about your customers. You make them feel...

Important and Comfortable!

Personable efforts make a good customers. You have one happy costumer, and that person tells the next one. Attitude reflects in performance, and if you choose to put on an attitude that is caring and encouraging, you will notice that your customers become truly amazing!

Rather than making flashy ads and presentations...pay attention and gauge your customers' reactions. Be considerate. Be honest. Then you can make your ads, but only if you target them towards the customer like you would want your best friend to consult you.

Whether in person, or in an email, I always try to make someone's life better. I thank them for their time. Listen to their problems. Get a feel for who they are and what they should be looking for. Suggest things to help them out. Guess what?

That's how things get sold.

Sincerely,
Devin T.

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Devin T. is the Marketing Dude for VestRite Internet Practices - an Online Business Community and Resource Center. Internet success could just be a click away.