Humanize Your Web Site - Now in beta test!

Humanize your web site. It's like being there.

Have you ever gone to a web site, liked what you saw, and wanted to talk to a representative before taking further action on the web site but the only option available was to complete an online form? I have and in most cases it left me frustrated because I was ready to take action but no one was available to help me.

Yes, I completed the form but in most cases I found another solution on another web site, mostly because they provided a telephone number that I could call to talk to someone. The Internet is evolving, and more and more people are spending money online. Don't let your web site visitors give their business to your competition. Humanize your site and make it easy for web site visitors to communicate with you...

A satisfied customer is a repeat customer.

No one can guarantee repeat sales, but, web site owners CAN ensure more satisfied customers by providing instant communication for customers, and thereby increasing the likelihood of a return visit. It's a business fact that it isn't the initial sale that grows a business, its the repeat sales. Create satisfied customers and you create repeat sales.

Think of this new web tool as your sales associate. Have you ever gone to a department store and when you were ready for help a knowledgeable representative was eager to assist you? Well, this works the same way. It allows you to be ready to focus on your web site visitor when they need you. Your attention to customer service and your availability to the customer will increase the number of satisfied customers coming to your web site, guaranteed. They won't forget their experience, and they'll be back.

Seeing is believing: give your business more perceived value.

When a potential customer visits your web site they will immediately see and hear you because this communication system begins broadcasting your web cam signal instantly. Your visitors will be able to communicate with you when they are ready without trying to figure out how to do that. When your web site visitors are able to see you at work they'll feel confident about doing business with you. Imagine your visitors being able to see and hear you at your computer desk. Almost scary, isn't it? But, the reality is that the Internet is evolving, and if you want to grow your online business, then you have to come up with ways that simply compel your visitors to want to do business with YOU. This new broadcasting package can do that for you.

Instant gratification equals instant satisfaction for you & your site visitor.

Providing a human aspect to your web site means visitors receive instant gratification when they are able to talk to you LIVE and immediately. This means they are satisfied, and you are satisfied because you both get what you want. With more and more companies getting online there are more and more web sites competing for the same Internet surfer. Web site owners need to offer unique advantages to visitors to encourage them you are the right choice for them. When you provide an instant means of communication you open a door to cultivate positive relationships with your web site visitors. This communication system can help.

"No man is an island." Share the workload.

With this web cam broadcaster, you possess the ability to create departments and assign additional operators, and you can easily transfer visitors to the appropriate department and operator. Of course, this feature is more beneficial to larger companies but imagine how your business will grow when you humanize your web site. You may have to hire staff sooner than you think

Teamwork makes the "dream work".

The Internet has created more millionaires than any other industry. Most of this success has come via network marketing and MLM. Whether we are fond of this industry or not is irrelevant.. teamwork does work. Your prospects will be like putty in your hand when you use this system to grow your online business. Now you can instantly communicate with your web site prospect, but, this system goes beyond this as it allows you to add other users of this system to your Buddy List, and instantly communicate with them, (i.e., invite them into a live chat session with you and a web site prospect or, let you transfer a web site prospect to one of your teammates who is in your Buddy List). This system bridges the gap between you, your team and future team members. The old fashioned belly-to-belly marketing (before the Internet was invented) just got a new boost!

Contact VestRite.com To Learn More.

We will keep you posted for the product announcement.

Warm regards,
David R. Thayer
VestRite Internet Practices

Google PageRank FAQ's by Wayne Hurlbert

Google Optimization
Google PageRank: Frequently Asked Questions Contributed by Wayne Hurlbert
2005-03-09

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What is Google PageRank, and how important is achieving high PageRank when trying to earn a high spot in Google's search engine? Keep reading to learn the answers to these and many more questions.

What is Google PageRank?

Google PageRank (one word) is Google’s measure of the relative importance of a Web page on the Internet. The numbers rank from 0 to 10. The higher the number, the stronger the PageRank.

Is the PageRank (PR) number for the entire site?

PageRank is determined for each individual Web page, as every page on your website has a different PR. The site home page is likely to have the highest PR as it will have the most sites linking to it. Each internal page will have a different Google PageRank. In many cases, the PageRank for a very informative and heavily linked article on an internal page will be higher than that of the site’s home page.

How is PageRank determined?

PageRank is calculated based on both the quantity and PageRank quality of your incoming links. The higher the PR of your incoming links, and the fewer outbound links there are on a page, the more PR is passed to your Web page. For example, a Web page with a fairly high Google PageRank of 6, but divided among many outbound links, might pass along much less PageRank than a PR4 page with only one or two outgoing links. It’s best to consider PageRank transfer on a case by case basis rather than as an overall blanket assessment. The number of variables is simply too high for easy calculations.

Is each inbound link important to the overall total?

PageRank is a form of a voting system. A link to a page is a vote for that page. Higher PageRank pages are viewed by Google as more important. Their votes are given more value by Google -- much more value, in some cases. In general, the more voting links, the stronger the PageRank.

The total number of outbound links from a page makes a huge difference in the amount of PageRank transferred to each receiving page. A Web page with ten outbound links sends one tenth of the total available flow to the receiving page. A page linking to only one page sends all of the available PageRank transfer to the next Web page.

How does a page move higher from one PageRank level to the next?

PageRank is represented numerically from a low of PR0 to a rarely achieved high of PR10. PageRank is not a series of equal steps. It is logarithmic in its calculation. In the same way that the earthquake Richter scale is exponential in calculation, so too is the mathematics behind Google PageRank. It takes one step to move from a PR0 to a PR1, it takes a few more steps to PR3, it takes even more steps to PR4, and many more steps again to PR5, and so one. Each level is progressively harder to reach.

Does increasing the content change the Google PageRank?

Adding fresh content doesn’t provide a direct impact on Google PageRank. The transfer is entirely dependent upon inbound links to the page. On the other hand, providing interesting, informative and theme relevant content will attract many natural one way links to that page. A fresh infusion of PageRank arrives with each link.

How does theme relevance affect Google PageRank?

Theme relevance refers to how related to one another is the subject matter of two interlinked Web pages. If both pages discuss tigers, then they are highly theme relevant. It’s thought that Google may be implementing a system of Topic Sensitive PageRank, designed to pass along varying percentages of available PageRank based on theme relevance. The more closely related the pages, the higher the PageRank amount transferred.

PageRank increases in a geometric manner similar to the earthquake Richter Scale. For example, it is harder to go from a PR4 to a PR5, than it was to reach the PR4 from a PR3. In a similar fashion, it's even harder to get to a PR 6, than it was to get to PR5 from PR4, and so on up. Each level requires increasingly more high value incoming links than did the previous level.

How can I find out my Google PageRank?

PageRank is displayed in increasing amounts of green on a gauge on the Google Toolbar. The Google toolbar can be downloaded for a PC at http://toolbar.google.com. The toolbar also displays a sampling of the page’s inbound links, but is not considered a reliable indicator of current PageRank. There is no Google Toolbar currently available for a Mac. Google maintains the true PageRank internally, and the toolbar display is generally agreed to be very inaccurate.

How soon do the backlinks and PageRank show up on my Google Toolbar?

It often takes two full monthly updates for all of your incoming links to be discovered, counted, calculated and displayed as backlinks. Even then the PageRank displayed on the Google toolbar is outdated. Google maintains the correct PageRank internally at their own computers. The green line shown on the toolbar is often very outdated, and very possibly entirely incorrect.

Do all of my backlinks get displayed along with the PageRank?

Google only shows the backlinks it has found and calculated for your pages that have a PR4 or higher. All links are included in the tabulation, however. Like the PageRank display, the backlink display on the toolbar is very misleading, and under-represents the total number of inbound links, making do it yourself PageRank calculations more difficult.

All incoming links count towards your total, but lower level PRs (0-3) don't count for much of that total immediately. They will probably add more PR later, however, as their own PRs increase, making all inbound links valuable. Keep in mind that theme relevant links from theme related pages provide more power in Google and the other search engines than unrelated higher PageRank links. Always remember that PageRank is only one factor in the search algorithm.

Should I exchange links with low value PageRank pages?

PageRank should not be your primary concern for link exchanges. Benefits to your readers of discovering new and interesting blogs and websites should be your first concern. The PR is simply an added bonus, and the PR may rise over time. A PR2 could soon be a PR7.

Can a lower PageRank page drain and reduce my PageRank?

Lower PageRank pages don’t reverse or drain PageRank. The flow is always one way, from the sending to the receiving page. Linking to a lower PR page won’t lower your own PageRank. An exchange between two theme relevant pages might even raise each other’s PageRank. Google’s linking system, in its most basic form, is designed to reward linking to other sites, but not for establishing artificial linking schemes to trick the search algorithm.

Are 60 outgoing links to another Web page too many?

No, as Google is only concerned with pages of over 100 outgoing links. Google considers overly linked pages to be link farms, and they are penalized as such. Your site will not a experience a problem, although each page linked to your page will receive only very small amounts of PR flow.

PageRank can decrease if you lose some important links that are no longer linking to your site. PR loss can also occur if some of your linking partners also experience a drop in their own PR, possibly setting off a chain reaction of lower PageRank all through the immediate linking network.

Does PageRank leak away from a page through outgoing links?

PageRank leak is a controversial topic that has both supporters and detractors. Supporters of the PageRank leak theory point to the fact that PageRank is transferred from page to page, resulting in a slight loss to the sending page. As a result, constant work to keep adding new links is required to maintain the existing PR level. The opponents of the leak theory believe that failing to send out links will harm the page, as some SEO experts believes Google downgrades pages that fail to transfer PageRank. They also believe that outgoing PageRank will return in larger amounts to the generous linker than ever flowed to outside Web pages.

Is it important to have good PageRank?

Yes, as PageRank is part of the Google algorithm that determines where your blog or website will appear in the search engine results. Higher PR pages, especially for competitive keywords, will often be listed higher, but high PageRank is only one of about one hundred determining factors in the Google algorithm. It is not by any means the most important factor in search engine rankings.

Has the value of PageRank to the Google algorithm remained constant over time?

The importance of PageRank has declined over time as well, so chasing PageRank is less important than adding theme relevant inbound links. Keep in mind that relevant on-page content of your blog or website is even more important than PageRank. If adding more PageRank remains a priority, strong content will attract high PageRank theme relvant links in its own right.

Has the possible new link dampening filter affected PageRank transfer?

It’s thought that newly acquired inbound links are dampened by a Google filter that lowers their link popularity and Google PageRank flow, despite their theme relevance. New links are only able to pass along a percentage of their available linking power, with that percentage increasing gradually over time, as the link ages. Eventually, the entire potential PageRank and link popularity value becomes awarded to the receiving page. The purpose of the new link filter is apparently to lower the benefit of freshly purchased links to their buyers.

Should I make PageRank values an important factor in my linking program?

PageRank concerns should be very low on the list of linking priorities for any website owner. Far more important is linking to pages that offer quality and useful content for your site visitors. Taking care of their needs should have a much higher priority. Also to be given more consideration is providing interesting and informative content on your own site. High quality content will attract inbound links in a natural manner. Those theme relevant links will bring along link popularity value, and of course an additional boost of Google PageRank. Even the lower PR value transfers add up over time, as PageRank is cumulative. The more incoming links, the better, and content is key to attracting them to your Web pages. The Google PageRank will arrive as part of the overall package.

DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

The Home Page Has Moved!

In order to provide a more "online business community" atmosphere, VestRite Internet Practices has changed the landing page. No longer will you just get a one page list of reasons on why you should join VestRite VIP, but now you will have access to our site without having to go through all the ad copy and mumbo jumbo.

Good for you. Good for me.

Special thanks to my friend Andy for coming up with that idea.

Yay navbars!


Sincerely,
Devin T.

The Dangers of Article Marketing

I'm creating an article submitter for VestRite Internet Practices, and as I was weeding out the database of article directories, I came across an eBook on one of the directories. The directory was not accepting any more submissions because of articles spammers! The eBook told of the dangers of article marketing...and let me tell you...it made a whole lot of sense.

Article marketing is an old tactic and is still being promoted as an amazing way to promote your site. In a way, it is true still. However, there is a right way and a wrong way to go about article marketing.

I'm sure some of you are familiar with how "link juice" is distributed...that pages are ranked according to factors such as age, updated content, quality content, internal links, and relevant external links. What was traditionally done was to make an article based around a few keywords of your website and submit it to 100 directories or so.

BAD IDEA.

This is why it is a bad idea: search engines hate duplicate content and quick link building. Trying to quickly build your links with duplicate content is a double no-no. If you get over a hundred links in a month, the search engines know you are up to something fishy. They may even penalize you! That would suck.

So how do you avoid it?

Every day, submit a new article to a different top article directory. That way you can bring in traffic from a variety of sites with original content. Luckily, I am going through my list of 200 article directories and rating and reviewing each one of them so that members of VestRite VIP can be smart about their article marketing.

Sign Up Now to be notified of the release of the VestRite Article Submitter.

All Search Engines Love Spiders: How Meta Commands Can Help You Love Them Too

By Scott Buresh (c) 2008

Nearly all search engines utilize spiders (which are also known by their original name, robots) to go out and scour the web looking for web pages. These search engine spiders then bring the data back to be indexed by the engine.

Since roughly 1996, individual meta commands have existed that can be used on individual web pages to modify how these search engine spiders behave. The most useful of these commands are fairly universal and respected by almost all search engines. What follows is a list of some of the more popular spider commands and instances in which you might want to use them.

<meta name="robots" content="index">

This meta command is one of the most common ones used – and it is also the least necessary. It tells search engine spiders to come on in and put the page in their index. However, all search engines do this by default anyway. Basically, if you want to put it in there for fun, be my guest, but this command is not giving you any special treatment. All search engines are going to index your page, unless you specifically tell them otherwise.

<meta name="robots" content="follow">

The follow command is different from the index command. It basically requests that the search engine spiders follow the links that are on a particular page. Again, however, this piece of code is completely unnecessary because all search engines are going to follow the links on a page, unless otherwise directed.

<meta name="robots" content="noindex">

The noindex command, the opposite of the index command, tells search engine spiders not to index the content of a page. It's important to note however that search engine spiders will still follow the links on a page that uses only this command.

When not used for legitimate purposes, this tag can be dangerous because it can put you at risk for penalization by most, if not all search engines. This is because you can use a noindex tag to hide pages with multiple links that you don't want visitors to see but that you do want all search engines to index.

There are however some legitimate uses for the noindex command. For example, if you have a dynamic site and you've created static pages to replace some of your dynamic pages, which can make them easier for search engine spiders to access, you could put a noindex tag on the dynamic version.

As Google mentions in its Webmaster Help Center:

"Consider creating static copies of dynamic pages. Although the Google index includes dynamic pages, they comprise a small portion of our index. If you suspect that your dynamically generated pages (such as URLs containing question marks) are causing problems for our crawler, you might create static copies of these pages."

In cases like these, it is acceptable to use the "no index" command on the dynamic version of the page, so that your content will not be treated as duplicate. You are not tricking all search engines, you're just redirecting them.

<meta name="robots" content="nofollow">

This tag tells search engine spiders that it's OK to go ahead and index a page and list it but that they shouldn't follow any of the links that are on the page. This can be useful if, for example, you had some partners that requested a link on your site that you felt obligated to give, but you wanted to hold onto as much Page Rank as possible. Now this is of course between you and your personal god, but you would be able to in effect have a partners page, add the nofollow attribute to the meta tags, and basically not pass on any of your Page Rank to any of the sites to which you are linking. The nofollow command in effect tells all search engines that this is the end of the line.

<meta name="robots" content="noindex,nofollow">

Obviously, noindex and nofollow are powerful tags – and in combination, they can make a page and the subsequent pages to which it links invisible to nearly all search engines. This combination command tells search engine spiders, "Do not read this page; do not follow any of the links on this page; do not include this page in your index."

This command has its beneficial uses. For example, it can be placed on pages on a site that have duplicate content for legitimate reasons. A website might have both a page for the United States and a page for England that cover the same product with exactly the same content. However, nearly all search engines would see this as duplicate content and could devalue both pages. So placing this command on one of them means that search engine spiders will walk on by and you won't be penalized.

<meta name="robots" content="noarchive">

Finally, almost all search engines today, including Google and Yahoo, provide a cached version of a site alongside its listing that provides a snapshot of what the page used to look like. The noarchive tag, therefore, is available to be used in circumstances where there is content on your website that is of a timely nature and therefore that you might not necessarily want search engine spiders to cache for people to have access to moving forward.

For example, a business might run a one-time special that has a ridiculously low price to drum up some business while things are slow. The business will want to be able to shut that sale down as soon as sales are back up to a solid level. However, it is conceivable that someone could click on the cached version of the business's site, see the old deal that was out there, and insist on getting it for themselves. By using the noarchive tag, you are telling search engine spiders, in effect, "This page is subject to frequent changes, and I don't want my visitors to have access to some of this content at a later time."

Conclusion

The commands discussed above are just a few of the ones in existence, and new ones are being added frequently. While nearly all search engines support these commands, there are still some that don't. The ones in this article, however, are fairly universally understood by search engine spiders, no matter from where they originate. As more universal commands are introduced, I will write about them in future articles.

About The Author
Scott Buresh is the CEO of Medium Blue, which was recently named the number one search engine optimization company in the world by PromotionWorld. Scott has contributed content to many publications including Building Your Business with Google For Dummies (Wiley, 2004), MarketingProfs, ZDNet, WebProNews, DarwinMag, SiteProNews, ISEDB.com, and Search Engine Guide. Medium Blue serves local and national clients, including Boston Scientific, DS Waters, and Wake Forest University Baptist Medical Center. Visit MediumBlue.com to request a custom SEO guarantee based on your goals and your data.

Our Newest Member! Debbie Allen!

This is what happened...

I was looking around on eZine sites for places that would want to use my articles in their eZine. I stumbled across one eZine site that offered free eBooks, downloads, offers, and business and self development articles! Immediately, I contacted the Internet Diva Deb with the super cool site and offered up my articles to her.

She emailed me back and signed up to become a member.

I am very pleased with all that I have found on the web site. She offers a lot. If you would like to sign up, visit Internet Diva Deb here: http://www.internetdivadeb.com/welcome.html to sign up and get internet marketing strategies!

Keep alive!


Sincerely,
Devin T.

Stop Wasting Time! - How to Get Quality Links That Are 1000% More Effective

Summary:

The most important part of link building isn't the volume of links. It's the quality. Find out how search engines work, things that affect "link juice", and how to check if a link is worth your time.

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How Search Engines Work

Search engines give each page a rank in their system. They need to know which pages are more suitable for certain keywords. Let's say that you have a "home based business opportunity" website. Great. So do a lot of people. And which ones are on top? You will notice sites in top page rankings are...

• Older Sites
• High Traffic Sites
• Well Known Sites
• Sites That Have Other Web Sites Linking to Them

To get in the top pages of the search engines for your keyword, you will have to do one of four things: wait a long time, spread the word, get an honorable mention, or have other sites link to yours. But hold on! Some links are no good while others help you out a lot! Each link has a certain amount of "Link Juice" that is outsourced on every page with links.

How "Link Juice" Works

"Link Juice" is the amount of respect given to your site by a search engine because another site linked to yours. "Link Juice" is positively affected by various things. The important things to note are as follows:

• Relevancy of Content of the Page Linking to Your Site
• Relevancy of Content of the Link to Your Site
• Less Links Overall on the Page Linking to Your Site
• PageRank of the Page Linking to Your Site

How to Use Google's PageRank

Google's PageRank is a system based on a set of algorythms designed to bring you the most relevant and respected pages to the top of Google's search engine rankings. Since Google is the most popular search engine, it is wise to gain their favor. One way you can check if a page has a high PageRank is to download the "Google Toolbar" and install the PageRank feature. If a page has a high PageRank, then a link on their site is worth more!

Being Creative to Get Results

Now that you have been bombarded with all this information on how to check pages to see if they are worthy of your link, how do you go about attaining those links? The traditional methods are submitting your Web Site to web directories. However, I suggest that you get creative and try something "out of the box". Try offering the webmaster of a competing website something of value to his or her Web Site. Try to find ways of getting links from well known Web Sites. Try writing the webmasters emails. But most of all, try everything!

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Resource Box:

To download a quick, time-saving eBook containing 33 Free Web Directories rated and reviewed to help you build link popularity, sign up at VestRite.com to become a member of VestRite VIP for free!

Why You Should Sign Up for VestRite VIP

I am posting articles and resources everyday to the forums. You cannot take advantage of our forums if you are not a member. It is simple and really easy to sign up. You get a bunch of free information and resources. In fact, since VestRite is just getting off the ground, you can call David and I just to talk about how to enhance or create your internet income.

That's a huge deal!

Okay but what if that isn't enough? You know you get a free eBook: Free Link Directories upon sign up to help you out with SEO and getting your name out there. You know you get mentoring. Heck, you even know you get free weblinks from our site.

What's holding you back?

You know that you have a small business community ready to explode. You know you have a blossoming opportunity to be a part of something huge. You knwo you get VIP Forum Access.

But what's in the VIP Forums?

• Free Link Directories eBook
• Blogging Marketing Strategies - a Mini "How to"
• 3 Ways to Keep "Link Juice" from Outsourcing
• Opportunities to Introduce Yourself and Your Biz
• A Getting Started Checklist For Newbies

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VestRite Has a Whole New Look!

The new website is here! And now better than ever!

Our latest addition...

The VIP Forum!

Though the new forum needs a bit of work, it is a great improvement. Now you can have free advice and consultation on where to take the next step on your pathway to attaining internet income. I'm so excited!

Your Marketing Dude,
Devin T.

You Don't Have to Get Rid of Outbound Links

The less link juice you give away, the more you can keep. If you want high PageRank in Google or the like, you'll have to have a lot of one way links to your site. But what if you want to link out? Using a little HTML knowledge, all you have to know is to put this in the "a" tag of your outbound links.

rel="nofollow"

Then the search engines won't count it as an outbound link and you can keep your PR in tact. Sweet!

Marketing Strategies - Are Jump Pages Worth the Effort?

What is a jump page or doorway page?

A jump/doorway page is like an entrance page or splash except that there are multiple versions of it distributed across the internet. A link to your home page will be provided on a page specific to what you are searching for. Typically a jump page is not optimized for content, but for search engine rankings. They are often "keyword rich" around a specific subtopic. For instance, if your site is about celebrity gossip, then you would have a jump page for every celebrity you gossip about with little keywords such as "new boyfriend" "court date" "pregnant" etc. thrown into the page in a garble.

Another type of jump page is the redirect page. This is obsolete as search engines pick up on the javascript and meta tags and choose not to list your site. Ouch. The only redirect now accepted is the 301 redirect - meaning that your site has moved permanently to a different location.

So how can I get away with it?

The search engines want good, clean, new content on respected websites. Duplicate content is ignored. "Keyword stuffing" (having a page with a high density of keywords) is considered spam. This means that every one of your jump pages has to provide valuable information for the user. Also, you have to be willing to market and advertise every single one of those jump pages. That is a lot of work.

Is it even worth it?

There are many better ways of link building that take a lot less time and effort. Simply having quality blogs and updated content, being present in your niche, posting valuable content on other websites with a link back to your site is a much better use of your time than building a jump page empire.

VestRite Internet Practices offers tools, systems, programs, education, and mentoring to those who wish to enhance or create internet income.

Free Link Directories...an eBook?? Yes...

All last week I have been working on using free link directories to promote the site. It's hard stuff. I've compiled a list of the better ones and am going to throw it into an eBook along with instructions on exactly how to make the best of submitting your site to the free directories. I'm thinking of making it as a freebie for signing up with VestRite.

Sign Up to Own This Amazing Resource Now!

You know, that kind of stuff. Obviously, the eBook is not here, about a day away from being completed and reviewed by the big boss himself. I just thought I'd make some hype before hand.

Woot! Woot!