Monday, June 30, 2008

Advertising Contests - It's Hit Traffic With an Ad For Free

Aren't keywords funny? I always get a kick out of keyword research suggestions. See how many you can find. This blog will make no sense. Comment if you think you've found a researched keyword.

I'm always trying to come up with a new idea that everyone will just love and want a piece of the action, you know? And as I was sitting on the jon one day, I realized something. People want free advertising, plain and simple.

They don't want to have to pay "banner CPM" or "increase CTR" what they really want is more than traffic. They want free money online. They want to spam like crazy with blog blaster. They want to have access to free a money-generating online rotation banner. They want active webtraffic at their feet from effortless online advertising banners. They want to know the best free advertising methods, and they want to know it now.

Introducing my latest idea, straight from the thinking (heh) pot...

BATTLE ADS
"I want free advertising too!"

It's like a game of a one court B-ball game. Winner takes ball. Every month, a new contest will begin, and the last victor will be on top, and the other victors will take the bottom of the page for an entire year. The only sign up fee is that you place a widget of your choice on a content-relevant page that will allow their visitors to vote. I think people would be dumb enough to do that for a chance to get free exposure.

Ha, I would.

There will be rules. Geez, you guys get to see me brainstorm in action. What a lucky treat you have! Oh, now I got to make rules.
  1. Must be 468x60
  2. No animations
  3. Must be a PNG, GIF, or JPG
  4. Must Have Untampered Widget on a "Your Reasons You Want to Win" Page
  5. Nothing Crude or Obscene
  6. No Girls Allowed
Okay, now I'm just yanking your chain. It's late. Oh, I just thought of something. The winner could get free other things sponsored by companies who are to afraid to enter in the contest the fair way, placing their ad up top. That would be sick. Like a hair salon, a convenient store, or something donates like a gross of shampoo, hair pins, jaw breakers, or something ridiculous?

Sick. That would be sick. I don't even use hairpins. Alright. I'm done. Beddy-bye time.


Sincerely,
Devin T.

PS: "Bookmark This" is an awesome widget for your blog, and you should have it for free.
PPS: I never got around to some keywords, so feel free to use them on your own blog for unique targeted visitors: traffic visitors, blog submitter, effective advertisements, best banner ad, planning media.
PPS: Yes, I have better ideas. I just don't feeling like sharing the ones I'll actually do and make money off of.

Saturday, June 28, 2008

Lies! Why You Should Never Trust an Internet Marketer

The reason, plain and simple, internet marketers are not system thinkers. They are more like economists - they look for the trend and speculate. It's dangerous, but effective to a point. They can see what works for now and where to watch where they step, but do they really know the numbers behind their theories?

No.

It's so obvious that they are only making suggestions. Some experienced people have results, but can't really explain WHY exactly things turned out the way they did. But I can...

System Dynamics is a practical way of employing systems thinking. You can map out a system that changes over time within it's own boundaries, and then you are able to calculate all the changes. I modeled a few things right off the bat - attitude dependent success, my finances, and my business plan - all of which I'd be happy to share with you if someone comments requesting it.

Then I modeled traffic generation. I included all the typical methods: user-driven, campaign driven, search engine driven, and various click-through methods such as articles, blogs, comment spam, Yahoo Answers, etc. I even threw in a multiplier for initial content generation, assuming you use social bookmarking to boost your traffic.

And to my surprise...

Content was king.

Generating content for your own web site (combined with social bookmarking your own pages) was by far the greatest multiplier of traffic. I ran the simulation again and again with different variables and equations, and it always came out on top.

Blog and comment spamming (well, it's only spamming if you get caught), despite keyword research, were really all you could do to up your SERPs significantly if there was high competition. But when you did overcome the competition, there was a quantum leap in traffic. This actually happens, fyi, in real life.

And the worst multiplier? Nofollow links, obviously.

But one of the next worst things was much more surprising: rewriting your own articles and submitting them. It's the most noble of the ideas, but the least effective for the time spent. It was actually almost equally as effective to send the same article 10 different times than it was to rewrite it ten different times and send it to the same sites - even over a 6 month span. And using that time, you might as well send it to more article directories to improve your click through traffic.

TIP OF THE WEEK:
If you are an article marketer, go nuts with the copy and paste.

Keep Alive!


Sincerely,
Devin T.

PS: The VestRite Article Submitter design is completed. I'm just working on the database right now, and then I'll send an email out to members with how to get free advertising on the widget for a limited time (until you are outbid by actual buyers). If anyone knows of where to get a free online invoice generator for my site, please comment and let me know where.