Thursday, December 27, 2007

Search Engine Optimization - DIY Edition

If you have a new website and no money, how can you promote it? Where do you start? I'm trying to figure this very thing out. Driving traffic to your website is almost as important as having a website. This is why:

WEBSITE + TRAFFIC + TARGET MARKETING = POTENTIAL CUSTOMERS


So here are some techniques that I have found. I've used them all in the past and gotten pretty good results over time. Instant internet success is hard nowadays with Google's systems constantly being tweaked. However, if you do these things, your site will be well ranked in the search engines - driving targeted traffic to your landing page.

1. Submit the URL to search engines.
2. Upload a robot.txt file to the home page directory. (Example)
3. Use internal links or submit a sitemap to Google.
4. Submit your URL to open directories.
5. Post your backlinks on respected pages.
6. Include the link to your business in all your profiles, bio boxes, and signatures to every blog, forum, and article directory you post frequently on.
7. Always remember to place your name or link places that are RELEVANT to your business. Search engines care about that stuff.

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