The Dangers of Article Marketing

I'm creating an article submitter for VestRite Internet Practices, and as I was weeding out the database of article directories, I came across an eBook on one of the directories. The directory was not accepting any more submissions because of articles spammers! The eBook told of the dangers of article marketing...and let me tell you...it made a whole lot of sense.

Article marketing is an old tactic and is still being promoted as an amazing way to promote your site. In a way, it is true still. However, there is a right way and a wrong way to go about article marketing.

I'm sure some of you are familiar with how "link juice" is distributed...that pages are ranked according to factors such as age, updated content, quality content, internal links, and relevant external links. What was traditionally done was to make an article based around a few keywords of your website and submit it to 100 directories or so.

BAD IDEA.

This is why it is a bad idea: search engines hate duplicate content and quick link building. Trying to quickly build your links with duplicate content is a double no-no. If you get over a hundred links in a month, the search engines know you are up to something fishy. They may even penalize you! That would suck.

So how do you avoid it?

Every day, submit a new article to a different top article directory. That way you can bring in traffic from a variety of sites with original content. Luckily, I am going through my list of 200 article directories and rating and reviewing each one of them so that members of VestRite VIP can be smart about their article marketing.

Sign Up Now to be notified of the release of the VestRite Article Submitter.