Saturday, June 28, 2008

Lies! Why You Should Never Trust an Internet Marketer

The reason, plain and simple, internet marketers are not system thinkers. They are more like economists - they look for the trend and speculate. It's dangerous, but effective to a point. They can see what works for now and where to watch where they step, but do they really know the numbers behind their theories?

No.

It's so obvious that they are only making suggestions. Some experienced people have results, but can't really explain WHY exactly things turned out the way they did. But I can...

System Dynamics is a practical way of employing systems thinking. You can map out a system that changes over time within it's own boundaries, and then you are able to calculate all the changes. I modeled a few things right off the bat - attitude dependent success, my finances, and my business plan - all of which I'd be happy to share with you if someone comments requesting it.

Then I modeled traffic generation. I included all the typical methods: user-driven, campaign driven, search engine driven, and various click-through methods such as articles, blogs, comment spam, Yahoo Answers, etc. I even threw in a multiplier for initial content generation, assuming you use social bookmarking to boost your traffic.

And to my surprise...

Content was king.

Generating content for your own web site (combined with social bookmarking your own pages) was by far the greatest multiplier of traffic. I ran the simulation again and again with different variables and equations, and it always came out on top.

Blog and comment spamming (well, it's only spamming if you get caught), despite keyword research, were really all you could do to up your SERPs significantly if there was high competition. But when you did overcome the competition, there was a quantum leap in traffic. This actually happens, fyi, in real life.

And the worst multiplier? Nofollow links, obviously.

But one of the next worst things was much more surprising: rewriting your own articles and submitting them. It's the most noble of the ideas, but the least effective for the time spent. It was actually almost equally as effective to send the same article 10 different times than it was to rewrite it ten different times and send it to the same sites - even over a 6 month span. And using that time, you might as well send it to more article directories to improve your click through traffic.

TIP OF THE WEEK:
If you are an article marketer, go nuts with the copy and paste.

Keep Alive!


Sincerely,
Devin T.

PS: The VestRite Article Submitter design is completed. I'm just working on the database right now, and then I'll send an email out to members with how to get free advertising on the widget for a limited time (until you are outbid by actual buyers). If anyone knows of where to get a free online invoice generator for my site, please comment and let me know where.

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