Stop Wasting Time! - How to Get Quality Links That Are 1000% More Effective

Summary:

The most important part of link building isn't the volume of links. It's the quality. Find out how search engines work, things that affect "link juice", and how to check if a link is worth your time.

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How Search Engines Work

Search engines give each page a rank in their system. They need to know which pages are more suitable for certain keywords. Let's say that you have a "home based business opportunity" website. Great. So do a lot of people. And which ones are on top? You will notice sites in top page rankings are...

• Older Sites
• High Traffic Sites
• Well Known Sites
• Sites That Have Other Web Sites Linking to Them

To get in the top pages of the search engines for your keyword, you will have to do one of four things: wait a long time, spread the word, get an honorable mention, or have other sites link to yours. But hold on! Some links are no good while others help you out a lot! Each link has a certain amount of "Link Juice" that is outsourced on every page with links.

How "Link Juice" Works

"Link Juice" is the amount of respect given to your site by a search engine because another site linked to yours. "Link Juice" is positively affected by various things. The important things to note are as follows:

• Relevancy of Content of the Page Linking to Your Site
• Relevancy of Content of the Link to Your Site
• Less Links Overall on the Page Linking to Your Site
• PageRank of the Page Linking to Your Site

How to Use Google's PageRank

Google's PageRank is a system based on a set of algorythms designed to bring you the most relevant and respected pages to the top of Google's search engine rankings. Since Google is the most popular search engine, it is wise to gain their favor. One way you can check if a page has a high PageRank is to download the "Google Toolbar" and install the PageRank feature. If a page has a high PageRank, then a link on their site is worth more!

Being Creative to Get Results

Now that you have been bombarded with all this information on how to check pages to see if they are worthy of your link, how do you go about attaining those links? The traditional methods are submitting your Web Site to web directories. However, I suggest that you get creative and try something "out of the box". Try offering the webmaster of a competing website something of value to his or her Web Site. Try to find ways of getting links from well known Web Sites. Try writing the webmasters emails. But most of all, try everything!

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Resource Box:

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Marketing Strategies - Are Jump Pages Worth the Effort?

What is a jump page or doorway page?

A jump/doorway page is like an entrance page or splash except that there are multiple versions of it distributed across the internet. A link to your home page will be provided on a page specific to what you are searching for. Typically a jump page is not optimized for content, but for search engine rankings. They are often "keyword rich" around a specific subtopic. For instance, if your site is about celebrity gossip, then you would have a jump page for every celebrity you gossip about with little keywords such as "new boyfriend" "court date" "pregnant" etc. thrown into the page in a garble.

Another type of jump page is the redirect page. This is obsolete as search engines pick up on the javascript and meta tags and choose not to list your site. Ouch. The only redirect now accepted is the 301 redirect - meaning that your site has moved permanently to a different location.

So how can I get away with it?

The search engines want good, clean, new content on respected websites. Duplicate content is ignored. "Keyword stuffing" (having a page with a high density of keywords) is considered spam. This means that every one of your jump pages has to provide valuable information for the user. Also, you have to be willing to market and advertise every single one of those jump pages. That is a lot of work.

Is it even worth it?

There are many better ways of link building that take a lot less time and effort. Simply having quality blogs and updated content, being present in your niche, posting valuable content on other websites with a link back to your site is a much better use of your time than building a jump page empire.

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